This document outlines a comprehensive SEO and content marketing strategy for New People, designed to establish market leadership in the resume builder industry through strategic content creation, keyword optimization, and user engagement.
The strategy focuses on organic growth, brand authority building, and converting visitors into loyal users through valuable, educational content.
Primary Target Keywords
High-Volume Keywords
- "resume builder"
- "CV maker"
- "resume templates"
- "professional resume"
Long-Tail Keywords
- "resume website builder"
- "PDF to resume website"
- "ATS-friendly resume templates"
- "modern resume design"
Content Marketing Strategy
Educational Blog Posts
Create comprehensive guides on resume writing, career advice, and industry trends
Template Showcases
Highlight different resume templates with use cases and customization options
Success Stories
Share user testimonials and case studies of successful job placements
Industry Insights
Publish data-driven content about hiring trends and job market analysis
Technical SEO Optimization
On-Page SEO
- Optimized meta titles and descriptions
- Structured data markup
- Internal linking strategy
- Image optimization with alt tags
Page Speed
- Page speed optimization (< 3 seconds)
- Mobile-first responsive design
- CDN implementation
- Image compression and lazy loading
User Experience
- Intuitive navigation structure
- Clear call-to-action buttons
- Fast template loading
- Mobile-optimized interface
Content Quality
- Comprehensive, valuable content
- Regular content updates
- Expert authorship
- Engaging multimedia elements
Content Publishing Schedule
| Content Type | Frequency | Target Keywords | Expected Impact |
|---|---|---|---|
| Blog Posts | 2-3 per week | resume tips, career advice | Organic traffic growth |
| Template Showcases | Weekly | resume templates, CV designs | Template conversion |
| Success Stories | Bi-weekly | resume success, job placement | Social proof & trust |
| Industry Reports | Monthly | hiring trends, job market | Authority building |
Expected Growth Metrics
6 Months
Organic Traffic
- • 50,000+ monthly visitors
- • 15+ ranking keywords
- • 25% conversion rate
12 Months
Market Position
- • 100,000+ monthly visitors
- • Top 3 for target keywords
- • 40% conversion rate
18 Months
Market Leadership
- • 200,000+ monthly visitors
- • #1 for primary keywords
- • 50%+ conversion rate
Implementation Timeline
Phase 1: Foundation (Months 1-3)
- Technical SEO audit and optimization
- Content calendar development
- Template showcase creation
- Basic blog content publishing
Phase 2: Growth (Months 4-6)
- Advanced content marketing
- User-generated content campaigns
- Social media integration
- Performance optimization
Phase 3: Authority (Months 7-12)
- Industry thought leadership content
- Partnership and guest posting
- Advanced analytics implementation
- Conversion rate optimization
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